Tesla gives Elon Musk the new title of Technoking and dubs CFO the Master of Coin

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Elon Musk crowns himself as ‘Technoking of Tesla’ in new regulatory filing and dubs his CFO the ‘Master of Coin’

  • Cryptic SEC filing on Monday grants new titles to CEO Elon Musk and his CFO
  • Musk will now be ‘Technoking’ and CFO Zachary Kirkhorn is ‘Master of Coin’
  • The filing provided no explanation and did not elaborate on the new titles

Tesla has added ‘Technoking of Tesla’ to billionaire CEO Elon Musk‘s list of official titles in a formal regulatory filing that also named finance chief Zachary Kirkhorn ‘Master of Coin.’

The cryptic, two-sentence filing with the Securities and Exchange Commission on Monday did not elaborate on the reasons for the unusual new titles

The electric-car maker said in a separate statement that President of Automotive Jerome Guillen had moved to the role of President for Tesla Heavy Trucking, effective March 11.

‘Master of Coin’ is a title held by several characters in the HBO series Game of Thrones. The first Master of Coin in the series is Lord Petyr Baelish, aka Littlefinger, whose financial wizardry is revealed to rely on massive borrowing. 

Technoking Elon Musk

Master of Coin Zachary Kirkhorn

Elon Musk (left) has dubbed himself ‘Technoking of Tesla’ while finance chief Zachary Kirkhorn (right) will now be known as the ‘Master of Coin’

Tesla notified the SEC of the formal title change in a regulatory filing on Monday

Tesla notified the SEC of the formal title change in a regulatory filing on Monday

‘Coin’ in the CFO’s new title is also likely a reference to Bitcoin, following Musk’s recent obsession with cryptocurrency. 

Last month, Tesla revealed it had purchased $1.5 billion of Bitcoin and would soon accept it as a form of payment for cars, sending the price of the world’s most popular cryptocurrency soaring.

Musk’s recent frenzied promotion of Dogecoin on Twitter has also lifted the price of that cryptocurrency, which was originally created as a joke.

Bitcoin hit new highs of near $62,000 over the weekend but retreated around 5 percent early on Monday. 

Wedbush analyst Dan Ives estimated in a note on Monday that Tesla has already made $1.2 billion in profits on paper from its Bitcoin investment. 

Ives speculated that that the new ‘technoking’ title ‘hints at Musk viewing Tesla more as a technology disruptor in the future especially with robotaxis, [Full Self-Driving], and massive battery technology advancements on the horizon at Tesla.’ 

On Game of Thrones, the most famous Master of Coin is Lord Petyr Baelish, aka Littlefinger (right), whose financial wizardry is revealed to rely on massive borrowing

On Game of Thrones, the most famous Master of Coin is Lord Petyr Baelish, aka Littlefinger (right), whose financial wizardry is revealed to rely on massive borrowing

Twitter users responded to the title with a mixture of amusement and confusion. 

‘I’d watch a Netflix documentary just on the legal discussion surrounding the Technoking SEC filing,’ tweeted MarketWatch European markets editor Steve Goldstein.

While Twitter focused on the bizarre new titles for Musk and his CFO, Ives put more weight on the announcement that Guillen would take over the Heavy Trucking division.

‘We view Guillen moving to the heavy truck frontier as a significant strategic move showing Tesla plans to double down on its semi and trucking vision over the next few years,’ he wrote. 

It comes after Musk spent the weekend issuing a series of characteristically odd tweets, including one taking a shot at ‘woke’ culture.

‘Woketopia. Battle for the Moral High Ground in this new game!’ the Tesla CEO wrote in a tweet on Saturday.

Musk did not elaborate, and it was not immediately clear what had prompted the remark.

It came soon after a report that hundreds of employees at Tesla’s plant in California contracted COVID-19 after Musk urged them to return to work amid the coronavirus pandemic.

Musk’s proposal for a ‘Woketopia’ video game garnered mixed reactions from his followers.

Computer scientist Paul Graham responded, ‘That would actually be an interesting game to design.’ But game designer Tyler Galilee replied derisively, ‘Okay Boomer.’

In another odd tweet on Sunday, Musk wrote: ‘I love music. It makes my heart sing.’

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